GetMyFirstJob Media Buyer

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Transport For London Campaign - Showcase

Working with TMP worldwide our aim was to increase applications for the TfL apprenticeship programme starting in January 2018, targeting the London area and candidates with an interest in engineering. Fantastic opportunities for young people included working in the TfL press office, cyber security, building surveying and Crossrail maintenance. Initially, segmentation and targeting of females and those from under represented ethnic backgrounds was a focus of the campaign.