Although Royal Mail have receive plenty of applications for roles, their conversion to their 16 assessment centre attendees was challenging. The attraction campaign was delivered in a tight time frame, only 2.5 weeks, however, Royal Mail saw a spike in website visitors over Christmas and New Year thanks to GMFJ. Candidate calls, including evening schedules, made by the GMFJ recruitment team were the key success factor in delivering applications. GMFJ segmented candidate data by academic grade and location, selecting candidates with A/B grades as the most likely to pass online testing, educating them about the fantastic roles, salary and the career opportunities within such a large and well-known brand.